Sometimes a group of people within a community exist somewhat separately. A clique is a subset of people within a larger group that has intense interaction within the subset but less interaction with people in the larger group. Within a clique, information passes quickly and often influences behavior strongly. However, messages from outside a clique or activities conducted in the wider community may not reach clique members. This brief uses the example of a real clique in a Budikadidi village to demonstrate how cliques limit the impact of programs dependent on self-selecting groups. The brief then highlights potential opportunities to improve impact by harnessing the rapid flow of information and influence within cliques.
Working with Cliques to Reach Everyone in Budikadidi Villages
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